Jumia Food Bets on New App to Better User Experience

Jumia Food, Africa’s leading online food delivery platform has announced the launch of a new App that will revolutionize online food delivery in Tanzania. This improved version will better user experience, allowing customers to slide across menu categories with improved designs.   

“We are committed to delivering the best digital services to our customers, while guaranteeing speedy delivery of food to your locations. Improving our App is part of our 2018 agenda, to increase affordability and convenience in the food ordering process,” said Joe Falter, Jumia Food CEO.  

The new App, with a 35% share of traffic, will further improve online payment flow as well as the chat function; allowing customers to ask questions about Jumia Food restaurants to customer service. Orders via desktop laptops still take the lead with 40%, while the iOS App takes 25% across all African countries.

On his side the Country Manager of Jumia Food in Tanzania, Xavier Gerniers added that, “the improvements made on new Jumia Food App will not only give the application a fresh look but also flexibility to customers to be able to search for specific details about the food from their favorite restaurants. For instance, customers can filter restaurants with a certain kind of food and then the application reveals all the restaurants nearby with such availability. Unlike before, the improvements have considered the most convenient way for a customer to login, search and order instantly. The application gives customers an opportunity to track his/her order too.”

At the moment, the application is available to Android users while the updated iOS version will be launched mid April.

“Jumia Food is always committed to serve foodies in Tanzania at its best and to respond to the market needs at the same time. With more than 79 best restaurants in our website, we believe that we will cover most customers online eventually,” concluded Gerniers.