One of Tanzania’s biggest beer companies, Serengeti Breweries Limited (SBL) has launched a new beer brand christened Pilsner King, a variance of the existing Pilsner Lager beer brand currently in the local market.
Brewed at SBL’s Mwanza brewery, Pilsner King Beer has been introduced into the market hot on the heels of the launch of Serengeti Lite beer brand, the first locally produced a lite beer that has taken the Tanzanian market by storm.
“We are glad to bring to you the new Pilsner King Beer Brand which is brewed through a unique process that involves filtering, giving it a superior liquid clarity and authentic taste that serves to bring a refreshing reward to young men after a hard day’s work”, SBL’s Corporate Relations Director, John Wanyancha said during the launch in Mwanza.
Elaborating further on the brand’s attributes, he said Pilsner King derives its name from Pilsen in the Czech Republic, a City in Bohemia where it was first produced. The beer’s smooth, elegant, crisp and clean, earthy taste, he added, will be a perfect option for consumers who enjoy ‘bringing out the real men in them’.
“Coming with a 7.6 percent Alc, Pilsner King, whose moniker is: ‘Meet the King, for the Strong and Courageous Men’, the drink is inspired by the iconic, original Pilsner style of brewing the first Pilsner in Eastern Europe”, the Corporate Relations Director explained.
The guest of honour at the function, the MP for Ilemela Constituency, who is also the Deputy Minister for Lands, Housing and Human Settlement, Angela Mabula, while commending SBL for being a pacesetter in innovation in the alcohol industry, lauded the brewer for investing in Mwanza, thus contributing to the region’s economic development.
“I take this opportunity to express my gratitude on behalf of my constituents to SBL for having its brewery here in Mwanza, an investment that has provided direct and indirect business and employment opportunities to scores of the residents”, Ms. Mabula said.
SBL has three breweries in the country that are situated in Dar es Salaam, Mwanza, and Moshi respectively.
The beer-making company has been producing internationally recognized and award-winning beer brands such as Pilsner Lager, Tusker Lager, Tusker Lite, Kibo Gold, Guinness Stout, Uhuru, The Kick and its flagship brand - Serengeti Premium Lager which alone has won over 10 internationally accredited medals.
The launch of Pilsner King Beer Brand is the second monumental event that SBL has held in Mwanza this year. In May this year, the brewer started exporting its Allsopps beer brand, also brewed in Mwanza, to Kenya in what it described as, ‘a part of EABL’s (SBL’s partner) regional optimization of its products’.
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