Facebook Inc will introduce a new video hub on the world’s largest social network, offering some users short episodic series from content partners including A&E, Major League Baseball and National Geographic, in a bid to capture more online advertising dollars.
The new section, called Watch, is meant to increase the amount of time users spend watching video by giving them a place to follow and discuss original shows, which can then be shared via their news feeds and in Facebook groups, according to product director Daniel Danker. It will organize shows by what’s most talked about, what friends are watching and what the user is following.
“Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos,” Mr. Danker said.
Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.
“We’ve learned from Facebook Live that people’s comments and reactions to a video are often as much a part of the experience as the video itself. So when you watch a show, you can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show,” he said.
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