By Jumia Travel Tanzania
Social media are services available in the internet that allow you to interact, create and share content with others online.
Unlike how most people use them, Jumia Travel would like to let you know that social media platforms have introduced a lot of opportunities to business owners and startups. For instance, you can use social media to promote your brand and business, to communicate your services and products, to know how customers think of your business, to attract new customers as well as strengthening relationships with the current ones.
Advantages of using social media
Wider reach. Instead of depending on customers to come physically to your shop, online platforms provide you with an opportunity to reach many people from different places within a short period of time.
To reach target customers. The good thing about social media is that not all people use all the platforms available hence easy to target and reach your desired groups.
Affordability. It does not require you to have a lot of money to open up a social media account. With just an internet connectivity in your computer, tablet or smartphone you are good to go. But if you want to utilize them in a business wise, the operators charge a little amount of money which is affordable to help you in terms of promotions.
Personal interaction. With social media platforms it's easy to interact directly with your customers, respond to their queries and listen to opinions. This kind of communication play a great role in convincing customers to use your services or purchase the products.
Faster Communication. Within a short time you will be able to disseminate information about your services and products to thousands of people to different places.
Easy to use. It does not require somebody to have degrees in information technology or computer science to use social media. They are ease to use and accessible to anyone with internet connectivity in computer, tablet or smartphone.
Key social media platforms you can use
Facebook. This social network provide an opportunity to businesspersons to have conversations with their customers, post photos and videos, promote your offers as well as put various contents about your business.
Twitter. Most of the time this site is used to receive and send short messages to your customers and prospects. Nowadays it offers account holders to even post photos, short video clips and put links of their websites.
Youtube. This platforms enable users to post videos into their accounts for their subscribers to watch. They could be of variety of contents such as advertisements, launching and so forth.
Blogs. As a business owner you need also to have a blog which could enable you to post a series of contents related to the field you are operating in. By being a reputable author within your industry that will give you credibility and hence attract many people.
Instagram. To business owners and startups it could be a great opportunity to post photos of their services and products. For example, Instagram has improved its features by allowing users to post up to 10 photos at the same time.
Apart from lots of advantages presented by social media in marketing businesses, Jumia Travel would like to urge you to utilize them cautiously. Among the challenges that you might encounter while using them are such as spreading of wrong information about your business to customers, and face legal problems once you violate terms and conditions set by regulatory authorities.
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