Eskimi DSP, an “Africa-first” developed programmatic platform, have recently announced expansion plans to service the Tanzanian market.
“Working with global partners, we focused our technologies into developing the widest reach in Tanzania market, at the same time offering features that meet the targeting needs of most digital campaigns”, said Vytas Paukstys, CEO, Eskimi DSP.
“The main benefit of Eskimi DSP is the ability to run smart campaigns and target consumers based on age, gender, location, device type and interests. In addition, rich media formats can be deployed in innovative ways to communicate brand messages. The final part of the package is our commitment to brand safety, which is important to global advertisers such as Unilever,” he said.
The Key features of the platform is a unique reach of over 6.7million users in Tanzania, serving over 1 billion impressions across 70,000 sites and apps, and supporting over 14 creative formats including rich media, dynamic and video ads.
Eskimi DSP’s entry into the market comes at the right time as mobile penetration exceeds 80 percent, increasing the marketing opportunities for brands. Digital marketing offers greater measurability and cost optimization than traditional media, making it attractive to advertisers.
Eskimi DSP has already signed a partnership agreement with one of the biggest agencies in Tanzania and already has successful programmatic campaigns’ case studies. At the moment company has allocated solid resources for providing necessary support for all marketing professionals to run their first programmatic campaigns and help them to achieve their marketing goals.
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