By Jumia Travel Tanzania
Just like other businesses, there are also some seasons hotels experience a tremendous decrease in number of customers. Usually, many hotel bookings are seasonal, such that the number is mostly higher during the holidays. This is because most travellers often book for leisure stays as compared to business purposes.
The low seasons are periods when hoteliers need to be extra creative in making sure bookings flow as usual. Jumia Travel shares tips which if wisely utilized could yield good results to hotel or reservation managers.
Knowing the customers’ behaviour. The first thing you need to do during low-season months is to research on the behaviours of your customers. Use the database on your system to determine what kind of customers book your hotel regularly and for what reasons. For instance, a reservation manager of Kendwa Rocks could study apart from ‘Full Moon Party,’ which other amenities attract more customers.
Create special offers and packages. After being aware of what type of customers like your hotel the most, then you can design customized offers and deals just to attract them to come during low-season. To some extent, there are people who like to stay in hotels when the population is low which means more calmness as well as low costs. Therefore, you need to make an effort to reach out to them; you never know, they might spread the word to their colleagues to visit as well.
Research on what is happening around you. Apart from creating customised offers, low-season is the perfect moment to indulge your hotels in events or sponsorships. That will give your hotel an opportunity to market itself, connect with customers as well as the prospects. Hence, you need to make sure you contact the organizers of such events and see how you could participate or sponsor. For example, through offering a venue for fund-raising event, your hotel could receive a lot of marketing buzzing in various media used by the organizers. Don’t be afraid to incur some costs, believe me the outcome will be worth it.
Update your website. Also, the low-season months could be used to update details on your website. I am quite sure there must be some improvements in services, offers and packages which you’d like your customers to know. If not that, share photos of the events taking place in your hotel so as to remain interactive with the masses and inform them of other services offered like conference facilities and events grounds.
Ask for referrals from your loyal customers. If you had no clue, customers could be used as a powerful tool to attract new ones. Usually, people tend to believe and be influenced easily by testimonials from their colleagues. Therefore, you can entice your loyal customers with some gifts once they refer your hotel to their friends.
Use emails to market and reach your customers. Many companies use this platform from time to time. Use emails of your regular customers in your database to inform them about exciting offers that you have.
Engage your offers and campaigns on your social media networks. At the moment, there is no quickest and easiest way to reach and connect with people as through social media networks. Make sure during this time you effectively use hotel’s social media platforms to engage your customers in new deals and packages available to them. Since most people use those platforms to search for information as well as a means of communication. You can also sponsor your pages to reach a wider population, it is not that expensive.
Apart from the above techniques, also, some hotels use this period to make rejuvenations. Most importantly, is to ignore the notion that the only way to survive such seasons is through lowering prices of your services. Jumia Travel wishes to assure you that if the above tips are utilized effectively, low-seasons will not make any differences to you.
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