A global anti-counterfeiting and consumer engagement firm, Sproxil launches product authentication services through mobile phones in the country.
With a mobile phone, Tanzanians will now be able to verify the authenticity of purchases in seconds. Sproxil’s verification service can be used by brands from any sector.
By sending the unique codes on the products to Sproxil’s designated verification system. Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.
Sproxil Africa Managing Director Chinedum Chijioke said fake, illegal or substandard products are dangerous to the health of the public, financial and reputational health of wellmeaning brands, and negatively impact the economy.
“The prevalence of fake and substandard products impacts everyone. It is a duty of both the government and the private sector to empower Tanzanians through the adoption of easy to use, effective solutions,” Mr Chijioke said during the launching ceremony.
HDIF Tanzania, Team Leader David McGinty said Sproxil’s consumer interaction technology is a good example of innovative, scalable, information and communication technology for development (ICT4D).
“We believe this has the potential to achieve sustainable societal impact. Tanzania Private Sector Foundation (TPSF) Executive Director Godfrey Simbeye said the coming of the firm was important to both consumers, sellers and producers as through some special code one can verify the authenticity of products.
Sproxil, a global leader in mobile-based brand protection and consumer engagement technology, brought in suite of solutions to corporate entities, regulatory bodies, and the government.
It also used the launching as the platform for fostering understanding and mapping out areas of collaboration between all stakeholders in the anti-counterfeiting and consumer engagement space.
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