Tanzania is set to take part in the Internationale Tourismus Borse (ITB), the world’s major tourism trade fair show slated for Berlin, Germany in March 8.
Among other things, the east African nation has lined up the famous Lateoli footprints as a priority area at the forthcoming global tourism fair, Geoffrey Tengeneza a senior public relations officer with Tanzania Tourist Board (TTB) said.
He said that the country will bank on the legendary footprints, believed to belong to earliest human beings who lived in northern Tanzania nearly 4 million years ago, in Laetoli area within the Ngorongoro Conservation Area (NCAA) to outclass its competitors, Kenya and South Africa.
Tengeneza said the body mandated to market and promote the country’s tourism destinations will use the footprints to wooing more tourists during the ITB expo.
“This year we use the Laetoli footprints as our best weapon among the many weapons in our armory at the ITB Berlin show,” he explained.
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